Installation
New hardwood laid plank by plank over a level, properly prepped subfloor
Hardwood floors, installed and refinished right
Installation, sanding and repairs for homeowners and builders across New Jersey and New York.
5.0 on Google15+Years of hardwood craftsmanship
5.0Rating on Google
NJ & NYHomeowners and builders
FreeIn-home estimates
What we do for your floors
From new installs to old floors brought back to life
Sanding & refinishing
Worn, scratched or dull floors sanded down and finished to look new again
Not sure what you need?
Tell us about the room and we'll recommend the right floor
Get a free estimateHardwood repairs
Scratches, dents and water damage fixed, matching the grain, color and finish
Custom hardwood
Parquet and custom patterns in the wood species and finish you choose
Coretec
Waterproof, scratch resistant floors with a natural wood look
Vinyl
Durable, good looking floors for any room in the house
Laminate
The look of hardwood with less upkeep, built for busy homes
Tile
Kitchens, baths and other rooms that see water and traffic
Woods and finishes
Pick the species and the sheen. We'll show you samples at the visit
Finishes
- Matte
- Natural, low glare, hides small scratches
- Satin
- A soft glow that suits most homes
- Semi gloss
- More shine and easy to wipe clean
Recent floors
Real projects by our crew. Drag to see more
Serving New Jersey and New York
Before · During · After
From worn to finished
Every job goes through the same careful steps, and you see the difference the day we leave.
Watch us work
Short clips from our jobs, straight from our Instagram
How a project goes
From the first visit to the final walkthrough
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01
Visit & estimate
We look at the space, take measurements and give you a free estimate
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02
Prep
Furniture moved, old floor removed if needed, subfloor checked and leveled
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03
Install or refinish
New floor laid, or your existing floor sanded, repaired and finished
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04
Final walkthrough
We walk the floor with you and make sure you're happy before we leave
Rated 5.0 on Google
What homeowners say after the dust settles
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J
J Carrion
Words cannot describe how beautiful my floors came out. The work was done quickly, efficiently, looks beautiful, and the best part I didn't have as much dust as I thought I would have. I was completely shocked and how simple this process was. I will always use them. You should also. The men were respectful and honest. Do not use anyone else. They are the best.
Posted on Google
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J
Joe StGeorge
Impressive work and true professionals! These guys came in and worked magic on 70+ year old wood floors that were hidden for years. I am very satisfied with the effort and attention to detail they had to making my floors look amazing
Posted on Google
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H
Henrique DosSantos
They're absolutely amazing at what they do, these flooring professionals! They're so friendly and personable, it's like having a chat with a dear friend. You won't find a better team out there when it comes to flooring expertise. They truly go above and beyond to make sure you're happy with their work. Trust me, you won't regret choosing them for all your flooring needs!
Posted on Google
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S
Soares Contracting
A responsible company, excellent quality, and has great professionals. I was satisfied with everything that was done. I highly recommend this company.
Posted on Google
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V
Valteni Gomes Negrames
The service was excellent. Everything was really well do, and I 100% recommend to anyone who needs it. 10/10, Amazing!
Posted on Google
About Prime
Floors that last, built by people who care
Prime Hardwood Floors installs, sands and repairs floors for homeowners and builders across New Jersey and New York. We take care of every stage, from preparing the surface to the final coat, and we keep the job clean while we work. The goal is simple: a floor that looks great on day one and holds up for years.
Talk to our crew
- Less dustClean work from start to finish
- Old floors savedOriginal hardwood brought back instead of replaced
- Respectful crewHonest, on time and easy to talk to
Where we work
Based in West Long Branch, serving homes across New Jersey and New York
- West Long Branch
- Long Branch
- Red Bank
- Asbury Park
- Eatontown
- Ocean Township
- Middletown
- Holmdel
- Freehold
- Manalapan
- Toms River
- Staten Island, NY
Don't see your town? Call us, we probably cover it.
Questions, answered
Anything else? Call (732) 927-3407
Is the estimate free?
Yes. Call or send the form and we'll set up a visit to see the space and give you a free estimate.
What types of floors do you work with?
Hardwood, custom parquet, Coretec, vinyl, laminate and tile. We install, sand, refinish and repair.
Can my old hardwood be refinished instead of replaced?
Often, yes. Sanding and refinishing can bring back floors that have been worn or hidden for years. We'll tell you honestly what your floor needs after we see it.
Is Coretec waterproof?
Yes. Coretec is waterproof and scratch resistant, which makes it a good fit for kitchens, basements and busy areas.
Do you work in New York too?
Yes. We serve New Jersey and New York.
What are your hours?
Monday to Saturday, 7 AM to 5 PM. Closed on Sunday.
Get your free estimate
Tell us about your floor and we'll call you back to set up a visit
Call(732) 927-3407
HoursMon to Sat, 7 AM to 5 PM
AreaNew Jersey and New York
Instagram@primeflooringnj
FacebookPrime Hardwood Floors